CUHK Business SchoolCUHK MBA Programs
CUHK Business SchoolCUHK MBA Programs

Marketing Engineering Laboratory

Marketing Engineering Laboratory

The Marketing Engineering Lab, resulting from collaboration between the CUHK Business School and IBM, is the first of its kind in the world. IBM donated marketing software licenses and cloud facilities to the Lab, and committed to supporting ongoing research collaboration. The initiative and the new curriculum enables IBM and CUHK to further drive the Big Data marketing revolution in Hong Kong and China through educating marketing professionals to win in the age of the “empowered customer”.