CUHK Business SchoolCUHK MBA Programs
CUHK Business SchoolCUHK MBA Programs

Business Field Study

Business Field Study

CUHK MBA students develop a global perspective and international mind-set by participating in well-structured and educational business study trips to Greater China, Asia, Europe and the United States.

By being exposed to a wide spectrum of global business influences in relation to trade, economics, finance, ventures, management and leadership practices, as well as cultural and social issues, participants broaden their horizons, get an insight into local business practices, enhance their business acumen and acquire a range of new business skills.

The one-week intensive residential program consists of a class meeting in Hong Kong and a study trip, which begins by making up working groups of four to six students. Each of the groups presents a project plan before leaving on the trip.

Students visit several local enterprises, listen to lectures and seminars delivered by local faculty and have discussions with business professionals, government officials and local alumni. The trip concludes with a final presentation of the group project and personal reflections on the trip.
 

Business Field Study 2017-18

  • Chile (Entrepreneurial Ecosystem)
  • China (Supply Chain)
  • Germany (Entrepreneurial Ecosystem)
  • Hong Kong plus Singapore (Fintech)
  • Taiwan (Social Entrepreneurship Development)
  • Thailand (International Brand Management in Emerging Markets)
  • USA (Silicon Valley Entrepreneurial Ecosystem)
  • Zambia (Impact Investing/Project Work in Emerging Markets)

 

Business Field Study 2016-17

Germany (Doing Business in Europe)

Germany (Doing Business in Europe)

The course offers first-hand experience of some issues related to doing business in Europe, its business practices and culture. Students visit companies, attend lectures at top academic partner schools and have seminars and discussions with local business professionals.

Case studies highlight the European approach to sustainability and corporate governance. Topics cover internationalization of Chinese businesses; key concepts, skills and techniques of international marketing; capturing business development opportunities and effectively managing business in a constantly changing environment.

Previously, students have visited Mannheim and Frankfurt in Germany and visited companies such as BASF SE, the German Central Bank, Capgemini, the global consultants, Heidelberger Druck, the precision mechanical engineering company, and creativity and technology centers C-Hub and FIZ Frankfurter Innovationszentrum Biotechnologie.

Taiwan (New Venture Development in Technology and Cultural Businesses)

Taiwan (New Venture Development in Technology and Cultural Businesses)

The tightly packed study tour takes students to Taiwan’s three cities of Taipei, Hsinchu and Tai Chung, visiting universities, enterprises, development centers and creative parks. It offers first-hand exposure to issues related to doing business in Asia, from trade rules and management practices to geographic and social issues.

The program focuses on social entrepreneurship development and entrepreneurship in cultural and creative businesses. Lectures and case studies on social entrepreneurship, creativity and Taiwan’s start-up ecosystem are delivered at top universities, such as Fu Jen Catholic University, National Chiao Tung University and Asia University.

Students also have the opportunity to get inspired by visiting pioneering enterprises, such as the Franz Collection, Victory Potential Development Centre for the Disabled and Songshan Cultural and Creative Park.

Shanghai, China (Luxury Brand Management)

Shanghai, China (Luxury Brand Management)

The business field study trip introduces the concept of luxury by providing first-hand experience of and an insight into outstanding brands’ brand stories, heritage, craftsmanship and the luxury brand image.

Individual pre-course and group class assignments, as well as a final group study project cement learning about the changing nature of luxury, challenges that luxury brands face today, brand business development and managing the luxury company, all in the context of Asia and China.

Visits to luxury brands, such as Hermès, Tiffany, Vacheron Constantine, Alfred Dunhill, the Mandarin Oriental, Shiatzy Chen that is often referred to as the Chanel of Taiwan, the Kee Club and other brands, highlight the concept of luxury service and key aspects of service delivery.

USA (Innovation & Entrepreneurship in The Silicon Valley Ecosystem)

USA (Innovation & Entrepreneurship in The Silicon Valley Ecosystem)

Jam-packed with events, the exciting study trip takes students to the heart of innovation in Silicon Valley, offering lectures, company visits and meetings with some of the giants of innovation, who are making history.

Students visit companies such as Google, Stanford Linear Accelerator, Cisco and the famous incubator and accelerator RocketSpace. They learn about corporate IT innovation, cloud-based education, the Internet-of-Things and leadership for entrepreneurs from star practitioners of the start-up ecosystem. Top executives at Samsung Strategy and Innovation Center will explain why they need a presence in Silicon Valley and talk about innovation and strategy formulation.

The course takes students to Stanford University campus, Palo Alto, Stanford, San Jose and San Francisco to meet with the masters of innovation and entrepreneurship, and Napa Valley for a refreshing wine tasting.

China (Doing Business in China)

China (Doing Business in China)

The week-long residential program takes students to the highly developed markets of the Pearl River and Yangze River deltas.

Expert faculty members specializing in China optimize students’ learning opportunities in the residential program, taking them to a variety of cities, where they will hear lectures, visit local, multinational and private enterprises and get updates from entrepreneurs and government officials covering a wide range of topics, such as logistics, manufacturing, e-commerce, IT, data analytics, management and human resource practices.

In the past two years, students visited universities in Shanghai, Nanjing and Suzhou, studied the Qianhai Free Trade Zone and Suzhou Industrial Park and inspected companies, such as Kerry Logistics, Jointown Pharmaceutical, Suning, A.O. Smith and China Merchants, among others.

The offerings of Business Field Study are subject to change.