CUHK MBA students develop a global perspective and international mind-set by participating in well-structured and educational business study trips to Greater China, Asia, Europe and the United States.
Through these experiential learning opportunities, students are opened up to a wide spectrum of global business influence in different areas and concurrently, they broaden their horizons, get valuable insights into local business practices, enhance their business acumen and acquire a range of new business skills.
The one-week long intensive residential programme consists of a class meeting in Hong Kong and a study trip. Students are divided into working groups of 4-6 and each group will present a project plan before leaving for the trip.
Students visit local enterprises, attend lectures and seminars that are delivered by local faculty and have discussions with business professionals, government officials and local alumni. The trip wraps up with a final presentation of the group project and personal reflections on the trip.
Business Field Study
- Africa (Impact of Foreign Investments for Local Community Development)
- Chile (Entrepreneurial Ecosystem)
- China (Supply Chain)
- Germany (Entrepreneurial Ecosystem)
- Hong Kong plus Singapore (Fintech)
- Taiwan (Social Entrepreneurship Development)
- Thailand (Strategic Brand Management)
- USA (Silicon Valley Entrepreneurial Ecosystem)
Africa (Impact of Foreign Investments for Local Community Development)
The trip offered a learning experience to students from an intellectual and analytical perspective as well as an understanding on the complexity of rural areas in developing countries, and the impact of foreign investments (eg. Chinese) in local infrastructure.
It was a great opportunity for students to step out of their comfort zones by helping to plan a sustainable business model that aimed for the improvement of health and sanitation in Kalabo, the Western Province of Zambia.
Taiwan (Social Entrepreneurship Development)
This business field trip delivered topics on social entrepreneurship and cultural business development in Taiwan. Through visits to universities, companies, development centres and creative parks, students are given first-hand exposure to issues related to doing business in Asia, from trade rules and management practices to geographical and social issues.
Lectures, case studies and forum on social entrepreneurship, creativity and Taiwan’s start-up ecosystem were delivered at Fu Jen Catholic University. Students could understand that corporate social responsibility (CSR) initiatives not only build good will for protecting companies from crisis, but that corporates do well by doing good.
Students also had the opportunity to get inspired by visiting pioneering enterprises such as Franz Collection, Taidah Entrepreneurship Center, Victory Potential Development Center for the Disabled, Wufeng Lin Family Mansion and Garden, Songshan Creative & Cultural Park and National Palace Museum Gift Shop, etc.
Thailand (Strategic Brand Management)
The Thailand study trip provided an international learning experience in strategic brand management in emerging economies with speaker sessions and company visits to various industries like healthcare, pharmaceutical and sports.
Apart from learning the know-how on building, managing and measuring brand equity, students also discovered the secrets of how small/domestic brands competed with multinational/global competitors for market success.
USA (Silicon Valley Entrepreneurial Ecosystem)
Students visited the Silicon Valley with a focus on gaining exposure to innovation and entrepreneurship. Through lectures, company visits and meetings with professors and top executives, students gained practical insights into strategic technology trends.
One of the highlights of the trip was the ‘Shark Tank’ pitching session where students had to present their new business ideas to a judging panel comprised of Silicon Valley capitalists within 10 minutes for their support on investing in their plan.
The offerings of Business Field Study are subject to change.