CUHK Business SchoolCUHK MBA Programs
CUHK Business SchoolCUHK MBA Programs

Business Field Study

Business Field Study

CUHK MBA students develop a global perspective and international mind-set by participating in well-structured and educational business study trips to Greater China, Asia, Europe and the United States.

By being exposed to a wide spectrum of global business influences in relation to trade, economics, finance, ventures, management and leadership practices, as well as cultural and social issues, participants broaden their horizons, get an insight into local business practices, enhance their business acumen and acquire a range of new business skills.

The one-week intensive residential program consists of a class meeting in Hong Kong and a study trip, which begins by making up working groups of four to six students. Each of the groups presents a project plan before leaving on the trip.

Students visit several local enterprises, listen to lectures and seminars delivered by local faculty and have discussions with business professionals, government officials and local alumni. The trip concludes with a final presentation of the group project and personal reflections on the trip.

 

Business Field Study 2017-18

  • Africa (Impact of Foreign Investments for Local Community Development)
  • Chile (Entrepreneurial Ecosystem)
  • China (Supply Chain)
  • Germany (Entrepreneurial Ecosystem)
  • Hong Kong plus Singapore (Fintech)
  • Taiwan (Social Entrepreneurship Development)
  • Thailand (Strategic Brand Management)
  • USA (Silicon Valley Entrepreneurial Ecosystem)

Africa (Impact of Foreign Investments for Local Community Development)

Africa (Impact of Foreign Investments for Local Community Development)

The trip provided a learning experience to the students from intellectual and analytical perspectives as well as the complexity of rural areas in developing countries, and the impact of foreign investments (eg. Chinese) in local infrastructure.

Students had an opportunity of understanding how the ecosystem works in an emerging market and how local entrepreneurs help improving rural economy through face-to-face interactions.

With this global learning experience, students stepped out of their comfort zones to plan sustainable business models for the improvement of health and sanitation in the village Kalabo, which is located at the Western Province of Zambia.

Taiwan (Social Entrepreneurship Development)

Taiwan (Social Entrepreneurship Development)

This business field study delivered the topics on social entrepreneurship and cultural business development in Taiwan. By visiting universities, companies, development centers and creative parks, it offered first-hand exposure to issues related to doing business in Asia, from trade rules and management practices to geographic and social issues.

Lectures, case studies and forum on social entrepreneurship, creativity and Taiwan’s start-up ecosystem were delivered at Fu Jen Catholic University. Students could understand that corporate social responsibility (CSR) initiatives not only build good will for protecting companies from crisis, but that corporates do well by doing good.

Students also had the opportunity to get inspired by visiting pioneering enterprises such as Franz Collection, Taidah Entrepreneurship Center, Victory Potential Development Center for the Disabled, Wufeng Lin Family Mansion and Garden, Songshan Creative & Cultural Park and National Palace Museum Gift Shop, etc.

Thailand (Strategic Brand Management)

Thailand (Strategic Brand Management)

The Thailand study trip offered an international learning experience of strategic brand management in emerging economies with speaker sessions and company visits in various industries like healthcare, pharmacy, sports business and so on.

Previously, students visited Major Cineplex Group (The World’s Best Cinema and Total Lifestyle Entertainment Complex Provider), Singha Beer Museum, PSI Broadcasting Co., Ltd. and Banchamek Gym Muay Thai to explore insights on developing branding strategies.

Besides learning how to build, manage and measure brand equity, students also discovered the secrets of small/domestic brands competing with multinational/global competitors successfully.

USA (Silicon Valley Entrepreneurial Ecosystem)

USA (Silicon Valley Entrepreneurial Ecosystem)

The week-long residential program took students to Silicon Valley with a focus on innovation and entrepreneurship. Through lectures, company visits and meetings with professors and top executives, students gained insights into strategic technology trends.

Apart from visiting Google’s headquarters in Mountain View, students had a chance of accessing to different tech companies like ?What If! and Johnson & Johnson Innovation (JLABS) to know how innovators accelerate life-saving and enhancing solutions around the world. In this trip, students also connected with several successful entrepreneurs from different areas such as social networks, facial recognition, data solutions and many others.

One of the highlights of the trip was ‘Shark Tank’ pitching session. Groups of students presented brand new business ideas to the judging panel within 10 minutes. In the end, the panel decided which ideas to invest and why.

The offerings of Business Field Study are subject to change.