Strategic Management - MBA Program in Hong Kong

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Strategic Management

Encountering an increasingly competitive business environment, how managers interpreting and responding to it is crucial to the success of a business. This course is designed to provide students with a concept of competition and an understanding of the role of managers in the process of strategy formulation, implementation, and evaluation. Major topics include organizational mission, analysis of business environment, strategic planning, formulation and implementation of strategies at both business and corporate level, strategic change, and strategic evaluation and control. Cases, in-depth readings, and contemporary issues will be discussed in the class.

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