Executive Talk on Marketing Strategy by Carolyn Bao

All the way from Silicon Valley to Hong Kong Science Park, our MBA students had the privilege to attend an inspiring executive talk by Carolyn Bao. As the Vice President of Marketing at AppsFlyer and President of Leap Forward LLC, Carolyn shared her insights on “Mastering Go-to-Market Strategies: Navigating Product-Market Fit and Beyond.” It was an incredible opportunity for our MBA community to learn from a renowned expert in GTM strategies, offering valuable perspectives on how to navigate the complexities of achieving market success.

With over 20 years of experience at leading tech companies like Facebook, Visa, Yahoo, and Moomoo, Carolyn provided a deep dive into the challenges and innovations that have defined her career. She shared stories of building high-performing teams, launching major global products, and driving strategic marketing initiatives in the competitive tech landscape. Her leadership journey, including accolades such as LinkedIn’s “Top Voices” and Product Marketing Alliance’s “Top 100 PMMs,” resonated with our students, inspiring them with real-world examples of success and resilience.