Design Thinking for Business Innovation

Last chance for the Hong Kong residents to apply for intake 2021 and click here to apply by 4 July 2021!
The intake 2021 application for non-Hong Kong residents is currently closed.

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The purpose of this course is to help students understand what design thinking is all about— its relationship to creativity and innovation and how it can be applied to foster experience and business model innovation.

This class concentrates in the adoption of ethnographic, visualization and brainstorming techniques and modeling frameworks to complement conventional market research, decision tree, and SWOT analysis. Gamification of customer experience, co-creation with customers, and the design of an experience network will be the main emphasis of our study.

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