Digital Marketing - MBA Programme in Hong Kong

Last chance for the Hong Kong residents to apply for intake 2021 and click here to apply by 4 July 2021!
The intake 2021 application for non-Hong Kong residents is currently closed.

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Digital Marketing

This course aims to discuss some new topics in digital marketing. It covers the interaction between online and offline marketing; the challenge of social media marketing to traditional marketing theories; models and problems of sharing economy; a discussion of different pricing models of internet companies; and the development and the influence of artificial intelligence (AI).

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