Digital Transformation and Innovation

Digital transformation and innovation has become an integral part of every corporate’s business strategy, if they are to remain competitive even as industry incumbents now. However, complications surface when executives have to align where to invest – digital transformation to drive operational efficiencies, customer experience, or new products and services, as well as incremental innovation, or disruptive innovation.

This course introduces practical frameworks and key elements to guide the thought process behind assessment and formation of a digital transformation and innovation strategy. Strong emphasis would be on digital customers and their implications to different consumer-facing industries, from the lens of incumbent corporations.