Campus Talk and Workshop Series: The Way to Become a Top Marketer

How the former marketing head of P&G, Hang Seng Bank, and Standard Chartered Bank forges lasting advertisements in our collective memory?

In the outgoing week, we unravel the mastermind of a top marketer: Mr Esmond Mok (MBA 1988) highlighted the key attributes necessary for success in marketing – the ability to make tough choices, underscoring the importance of strategic decision-making in achieving marketing goals. Additionally, he stressed the significance of consumer sensitivity, emphasizing the need to understand and connect with customers on a deeper level. One remarkable example Esmond shared was the resounding success of an advertising campaign he spearheaded at Hang Seng Bank. By leveraging Hong Kong athlete Lee Lai-shan as the face of the bank, he effectively positioned Hang Seng Bank as a trustworthy institution deeply rooted in the local community. This campaign showcased Esmond’s courage to drive transformative changes and his knack for impactful storytelling. Thank you Esmond for being our inspiration!