Chow Tai Fook Factory Tour by CUHK MBA Luxury and Marketing Club

“The Chow Tai Fook factory tour gave me an unusual chance to learn about the production process and supply chain management of a jewelry brand. Moreover, by visiting the diamond studio, jewelry exhibition and creative center, I learnt more about the effort that Chow Tai Fook has made in terms of technical innovations, customer relationship management and corporate social responsibility.” by Kiko He, Full-time Year 1 Student

CUHK MBA Luxury & Marketing Club and CSR Committee jointly organized a visit to Chow Tai Fook Factory in Shunde on Dec 18. Students had a chance to learn the rigorous production procedures of jewelry, gold and silver. They had also taken a tour of Chow Tai Fook history in the Cultural Centre.

Students were amazed by the fine workmanship.

Photo taken in the Chow Tai Fook Cultural Centre

After the visit, students had a lively CSR discussion with Mr. Anthony Tam, Senior Manager at Chow Tai Fook. He also provided insights into their CSR work in China.

Luxury Marketing Club Members presented gifts of appreciation to the hosts.