Innovation & Sustainability in the Aviation Industry – and its Opportunities in Hong Kong

The CUHKMBA classroom is frequently visited by c-suite game-changers exchanging ideas with the MBAers and shape the grid of how businesses operate across sectors.

In this latest installment, we are thrilled to announce our distinguished guest at Professor Luxi Shen’s Marketing Management lecture – Mr Christoph Meyer, the General Manager of Hong Kong, South China, and Macau at Lufthansa Group. The lecture revolved around the theme of innovation and sustainability in the aviation industry, with a particular focus on the exciting opportunities unfolding in Hong Kong.

The aviation industry, known for its continuous advancements, plays a pivotal role in driving innovation and sustainable practices. Christoph shared his extensive insights and experiences, offering a deep understanding of the current state of the aviation industry in terms of innovation and sustainability. His expertise shed light on the unique opportunities available in Hong Kong, making this lecture an invaluable resource for students interested in the intersection of the aviation sector with marketing management.

We express our sincere gratitude to Christoph for gracing us with his presence and Professor Shen for organizing this enlightening event, providing our students with the opportunity to learn directly from industry leaders. Such initiatives are instrumental in shaping well-rounded professionals who can navigate the ever-evolving business landscape.