“Luxury Brand Management” Field Study - MBA Hong Kong

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Events “Luxury Brand Management” Field Study

This was the first luxury trip that our MBA students ever had! Part of Luxury Brand Management course taught by Prof. Suzanne Godfrey, the 4-days trip started on 11 June. A group of part-time and full-time students visited Shanghai to explore the Luxury experiences! They had two full days classes in prior of the trip to understand more on the Luxury Brand. It included firm visits to Shanghai Tang, Dunhill, Kee Club, etc.

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