Mr. Christoph Meyer’s Sharing – Innovation & Sustainability in the Aviation Industry

We are honoured to have Mr. Christoph Meyer, General Manager in Hong Kong, South China, and Macau, Lufthansa Group, to share on “Innovation & Sustainability in the Aviation Industry” in the core course, Marketing Management, by Prof. Luxi Shen.

Mr. Christoph Meyer introduced the ESG issues in the aviation industry from the marketing perspective. He guided students to brainstorm ways to promote sustainability in Hong Kong and the Greater Bay Area. The participating students benefited greatly from the session, developing innovative solutions on sustainable fuels is essential to drive changes in the aviation industry and its supply chain.